We consider the (QAP) that consists in minimizing a quadratic function subject to assignment constraints where the variables are binary. In this paper, we build two families of equivalent quadratic convex formulations of (QAP). The continuous relaxation of each equivalent formulation is then a convex problem and can be used within a B&B. In this work, we focus on finding the “best” equivalent formulation within each family, and we prove that it can be computed using semidefinite programming. Finally, we get two convex formulations of (QAP) that differ from their sizes and from the tightness of their continuous relaxation bound. We present computational experiments that prove the practical usefulness of using quadratic convex formulation to solve instances of (QAP) of medium sizes.